Video Wall Considerations

Many items need to be considered before implementing a new video wall in a space. Often, video walls require a long lead time and you will need to coordinate with different trades to make sure the video wall is set up properly. Video walls are also a significant investment, so you might want to consider how to pay for the wall through leasing or advertising. And don’t forget, having a content plan is essential to ensuring the wall makes an ongoing impact.

 

Early Trade Coordination

Video walls need to be customized according to the needs of the location.  Will the building support the weight of the wall? You will need to work with engineering to determine the superstructure and substructure mounting required to support a large video wall. Video walls also require a lot of power and energy, so work with your HVAC partners to consider cooling and ventilation needs and check with the electrician regarding what dedicated circuits or specialized power locations might be needed. If the video wall is in an area that is visible to the outside or other buildings, don’t forget to look into local ordinances regarding brightness and sound, you might have to dim or turn the wall to black at night in mixed-use environments. By coordinating with all required trade partners early, you will be able to have a plan in place and will be able to save time and money as you move along in the process.

 

 

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Manufacturer Lead Time

The timeline to create a video wall can vary greatly depending on the vendor you select. For a custom wall, you might be looking at a 6 month lead time to have everything in place. Although some of the best brands are designed in the United States, most of the LED supply comes from Asia. Some wall manufacturers are large enough to OEM their LEDs, however smaller manufacturers who source LEDs will take longer to supply your required panels. It is important to keep in mind that lead times and quality control of the LED can vary wildly and should be a top consideration when selecting your wall manufacturer.

 

 

 

 

 

Consider Leasing & Advertising

Video walls are a significant investment. One way to offset the initial sticker shock of a new LED video wall is to consider a lease. There are many third party financing companies that can amortize the purchase over a number of years, including the design, installation and service of a wall. This can make the investment a more appealing consideration. A lease is also a great option if you plan to remove outdated technology in 5 or 6 years and replace with more current technology.

Another way to offset costs or even pay for the wall entirely is with ad placements. Allowing companies to promote their business on the wall, even for a fraction of each hour, can have huge financial returns. You can work with an advertising management company who can manage the entire process for you and you can just reap the rewards.

 

 

 

Develop Content Strategy

We have said it before, and we will say it again, video walls are completely ineffective without compelling content. You can’t just put up a wall and then try to figure out what should go on it. Design, implementation and timing of the content all take time and need to be considered well in advance of installation. Development of custom content can often take up to 6 months or longer, and the costs involved can be as much as the wall, if not more. You will need to establish a plan on what you want to show on the wall, when you want to show it and how to best accomplish those goals. Also determine who is going to manage and publish the content. Make sure you have a roadmap and budget in place regarding updating the content as well.